DEF: Jimmy Ruffin “Forever Forever”

Mississippi-born singer Jimmy Ruffin passed away Monday at the age of 78. The older brother of David Ruffin of The Temptations, Jimmy Ruffin became best known for the song “What Becomes Of The Brokenhearted,” which peaked at number 7 on Billboard‘s Hot 100 chart in 1966. Ruffin continued to appear on the Hot 100 with a string of singles over the next several years, though by the time he scored his second Top 10 hit — and final Hot 100 appearance — with “Hold On To My Love” in 1980, it had been nine years since he last appeared on the chart.

“Hold On To My Love” was the first track on Ruffin’s Sunrise album. In memory of Ruffin, today’s Daily Eighties Flashback is that album’s second track, “Forever Forever,” which was also one of three songs written by the Bee Gees to appear on the album.

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